Search engine optimization (SEO) is a practice to maximize the volume or quality of traffic to a web site from search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive through search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Since 80% of internet traffic is generated by search engines, submitting your web site to all major search engines (such as Yahoo, Google) is the most effective way of promoting your web page on the Internet. It is essential to submit regularly your web site details to these web directories and search engines. The actual registration process may be simple but time consuming, especially if done on a regular basis. Our submission solution is just what you need for this repetitive but very important task, before you know it you will have number of new internet traffic flowing to your site.

A search engine may use hundreds of factors while ranking the listings where the factors and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #100 in another.

New sites need not be submitted to search engines to be listed. A simple link from a well established site may get the search engines to visit the new site and begin to spider its contents. It may take a few days or even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

FirstOne will look at your web site plan and make recommendations to increase your search engine ranking and website traffic. We will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Normally our search engine optimization experts work with our web designer to build an integrated plan right away so that all aspects of designs are considered simultaneous.